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Most business owners try to sell with benefits, features, and “value props.” The problem? People don’t buy rationally…they buy with bias.
The Behavioral Bias Library is your swipeable toolkit of 20 cognitive biases that drive real-world decisions, complete with plug-and-play ad copy, and case studies from brands you actually know.
Instead of guessing what will land, you’ll have a deck of proven psychological triggers at your fingertips: loss aversion, curiosity gap, social proof, scarcity, authority, and more.
It’s not about manipulation. It’s about cutting through the noise, aligning with how people already think, and creating marketing that actually sticks.
Most business owners try to sell with benefits, features, and “value props.” The problem? People don’t buy rationally…they buy with bias.
The Behavioral Bias Library is your swipeable toolkit of 20 cognitive biases that drive real-world decisions, complete with plug-and-play ad copy, and case studies from brands you actually know.
Instead of guessing what will land, you’ll have a deck of proven psychological triggers at your fingertips: loss aversion, curiosity gap, social proof, scarcity, authority, and more.
It’s not about manipulation. It’s about cutting through the noise, aligning with how people already think, and creating marketing that actually sticks.