Case Study

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Case Study ~

ICF hired me to revamp and optimize their top-of-funnel email drip campaign. Open rates were at 24% with a click thru of 11%. They averaged 81 applications per send. Here are the steps I took to improve results:

  • Rewrote 10 email sequence

  • Adjusted send schedule

  • Created audience segments

  • Analyzed and revised sequence after 6 weeks to optimize lower-performing emails

Applications went from 81 applications/send to 203 applications/send for an 150% increase (within 4 months).

Writing Samples

  • Ghostwriting

    Books written for high-profile life coaches & entrepreneurs (think Shark Tank) to establish thought leadership & expertise.

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  • email marketing

    Weekly email blasts for multi-million dollar dermatology practice and 10-email nurture sequence for Inc. 5000 company.

    Read More

Design Samples

  • Facebook Ad

  • Google Ad

  • Postcard